Extending sales outlets and opening up the rural market is an important business decision in the auto parts sales industry since the reform and opening up. The vigorous development of county-level companies and business offices in the same city has achieved significant results, broadening the sales market, expanding coverage, increasing sales, and improving corporate and social benefits. It is warmly welcomed by the majority of car users. The maintenance parts needed by car users below the county level must go to the prefectures and cities to purchase according to the administrative divisions. Users often travel long distances to purchase one or two kinds of accessories, which consumes a lot of manpower, material resources and time.
With the development of the rural commodity economy and the rise of township and village enterprises, the number of agricultural vehicles is increasing. The number of vehicles used by county citizens has increased from a dozen or dozens of vehicles before the reform to hundreds or thousands of vehicles. In rural areas, the original auto parts sales outlets have not been able to meet the needs of the development of rural automobile transportation. The majority of auto users have asked auto parts sales companies to set up sales outlets in counties so that they can buy the necessary parts nearby. Based on the needs of the development of the market situation, in accordance with the requirements of the China Automobile Sales and Service Company to gradually extend the sales and service outlets to the county at that time, the practice of one year has further deepened the company’s understanding of the necessity and urgency of extending sales outlets. Decided to include the work example of the extension of the outlets on the important agenda.
Practice has proved that self-organized outlets can really play the role of occupying the market, expanding coverage, and stabilizing sales positions. Especially in the case of open market, multiple operations, and fierce competition, if you want to expand sales and improve efficiency, you can only establish yourself Only the point of sale has a foothold. At the same time, self-managed sales points are also conducive to the unified management of the business, so that the provincial, prefectural, and county three-level companies form a unified sales group, which can give full play to the role of the main channel. Associated points and agency sales points are difficult to achieve the above goals. Once they are mature in business and economic conditions, they will often get rid of the main channel, establish themselves and become competitors in the sales market.
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