A comprehensive analysis shows that with the changes in the economic environment, the competition among metal laser cutting machine brands and manufacturers has become increasingly fierce, mainly in brand, price, channel, service and other aspects of competition. Among these factors, the price of metal laser cutting machine is the most important and most sensitive factor. So, what is the price of laser cutting machine?
1. The price of metal laser cutting machine is affected by production and transaction costs.
The larger the production scale, the lower the production cost, but in fact, in the laser cutting machine industry, the production cost difference caused by the production scale is not big, because the expansion of the production scale can bring the low price advantage of mass production and procurement. , But it also brings a rise in management costs. And to some extent, production costs cannot be compressed indefinitely. At present, the homogeneity of laser cutting equipment is serious. Excessive squeezing of production costs leads to reduced distribution and quality degradation, and shoddy products are used as good ones. This situation is no longer a novelty in the laser cutting machine market. Therefore, if you want to increase the brand premium, you must also start from other aspects.
In addition, another cost is transaction costs, including various taxes and fees in the course of business operations, as well as laser cutting machine logistics and public relations costs. The former is related to national policies and the level of logistics development, while the latter is related to the development level of the laser cutting machine market. Because the laser cutting machine industry has entered the buyer’s market in recent years, linking transactions through some unconventional means has become a hidden rule in the industry, and changes in public relations costs will affect the price of metal laser cutting machines.
2. The price of laser cutting machine is affected by information asymmetry.
The greater the price fluctuation of the metal laser cutting machine, the more asymmetric information. In the laser cutting machine industry, information asymmetry used to be an important reason for huge profits. It has not only the objective conditions of social communication and communication technology, but also the subjective reasons that manufacturers have artificially restricted the circulation of information in various regional markets in the industry. As the degree of market informatization continues to deepen, the problem of information asymmetry is gradually solved, making the price of the laser cutting machine and its accessories basically transparent. And because of the promotion of media tools such as the Internet, brand recognition (non-customer recognition) has become very simple. Eliminating information asymmetry and expanding visibility can start from different sales channels of laser cutting machines.
3. The price of metal laser cutting machine is affected by the profit of manufacturers and distributors.
The interests of manufacturers and distributors are unified and opposite. Both companies have to make money, cooperation can continue, and the brand can penetrate into various fields and regional markets, and become bigger and stronger; but at the same time, the product quality and brand image are fixed for a certain period of time, and the price is also limited. Within a limited price range, without various costs, the profit is certain. I have too much, you have too little. In order to ensure their respective interests, both parties have a bottom line of profit. Below this bottom line, it may not be possible to reach an agreement. Therefore, the price will be limited by the bottom line of profits of manufacturers and distributors. If the bottom line of profit is high, the price will be high; if the bottom line of profit is high, the price will be high; If the bottom line is low, the price will decrease.
The conflict of interests between manufacturers and distributors is often not simply reflected in the price of metal laser cutting machines, but in the form of brands that are mixed with cost-effectiveness. For example, at a price of 2,000 yuan, Apple and Xiaomi, one makes consumers feel a little cheaper, and the other is a little more expensive. Customers will make different choices for the same price. In the same way, for metal laser cutting machines of different brands and the same price, customers will also make different choices according to their actual needs and economic conditions. This machine can also adjust the product and price of this machine in the middle and low-end according to the different requirements of users and customer requirements, according to different grades, to meet the needs of users.